Cannabis businesses have limited options for procuring property coverage because of the high-risks inherent in their businesses and a hardening property insurance market. Work with brokers that specialize in cannabis and be diligent in your risk management.
In this week’s Brand Marketing Byte, we take a look at Pioneer Intelligence’s hottest U.S. (non-retail) cannabis brands for the month of July. Using their large data set and gauging metrics within social media, earned media attention and more, these are the companies that are getting the most out of their marketing.
The cannabis research and education organization announced this week that they have added a new feature that allows users to browse through more than 1,500 cannabis products available in the United States.
The series will begin on September 8 and runs through December 22. Registration is now open.
Up to 8 million people in the UK use CBD. As acceptance and demand continues to increase, so does the case for an independent UK industry and finally overcoming regulatory roadblocks.
European standards (so far) for hemp cultivation are developing along regional standards of 0.2% – but will this change as the industry normalizes and U.S. exports enter the picture?
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The COVID-19 virus has impacted just about every business sector on a global scale, and cannabis companies—regardless of their status as essential businesses—were not exempted from this reality. It is the responsibility of every cannabis business to protect its customers amid this pandemic and ensure their employees do not face unemployment due to poor preparation and foresight as a result of their business failing.
With so many lessons learned about the way the cannabis and communications industries operate together, here are just a few key takeaways that have shaped our approach and operations in the marketplace.
Investing in employee training seems like an obvious way to keep your business on track. However, there are some not-so-obvious reasons why it is so important. You can have the best product in the world, but if you can’t sell it, you still have it.