Advertising a Cannabis Business Through the Pandemic

By Brett Konen
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This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

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What Cannabis Businesses Need to Do to Adapt to COVID-19

By Arthur Gulumian
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The COVID-19 virus has impacted just about every business sector on a global scale, and cannabis companies—regardless of their status as essential businesses—were not exempted from this reality. It is the responsibility of every cannabis business to protect its customers amid this pandemic and ensure their employees do not face unemployment due to poor preparation and foresight as a result of their business failing.

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