“If cannabis was ever going to be accepted as normal, it had to look normal. So we borrowed from brands doing it right,” Will Read, Cannaplanners
“If cannabis was ever going to be accepted as normal, it had to look normal. So we borrowed from brands doing it right,” Will Read, Cannaplanners
For the first time, cannabis brands can claim airtime right alongside household names like Nike and Home Depot. Streaming platforms are serving Fortune 500 advertisers every hour, and now compliant cannabis companies are joining the lineup.