The Story of 5th House Farms: Economic Empowerment & Equity in Cannabis

By Aaron G. Biros
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Coming from a single parent, low-income household, Carlondo Mitchell has built a multimillion-dollar cannabis business in Washington. His company has sold over one million vape carts and is a prominent brand in the state’s market. By influencing consumer behavior at the retail level with branding, they are trying to turn the concept of social equity on its head.

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From Seed to Storefront: Why Cannabis Retailers Should Know How to Cultivate

By Itali Heide
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Becoming involved in the cultivation process of cannabis allows you to gain perspective that can be beneficial for your brand. The possibilities of cannabis are endless and understanding the cultivation process can be incredibly advantageous to brands who want to become involved every step of the way and build a trustworthy brand from seed to storefront.

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