Behind the Brands with 02VAPE

1) Tell us about your products. What do you make or sell, and what should people know about it?

We make vape hardware. Our signature is all‑glass carts and disposables, plus batteries like the patented FLIP ULTRA® and our new Glass Nano Pod. When oil touches glass (not metal or plastic), the flavor stays bright, which is why our pens play so well with live rosin and other customer favorites. We lead with safety, publish our test results, and back our batteries with a lifetime warranty. You’ve probably already tried our hardware without knowing it, because some of your favorite vape brands use O2VAPE. And if you want the same tech for yourself, you can buy it directly on the O2VAPE website.

2) Introduce us to the people behind the brand.

O2VAPE was started by Dana E. Shoched, a U.S. Navy veteran who left pharma, rolled up her sleeves in Michigan’s caregiver community, and moved on to build this company from her garage. Dana is a unicorn in the hardware space; a woman, a veteran, and a hands‑on operator. She hired people who share that service mindset and gave the team real ownership in the outcome with a profit-sharing model. At O2VAPE, “We’re Just Better” just isn’t a slogan; it’s a core value.

3) What inspired the launch of your brand? Was there a defining moment or problem that pushed you to create it?

Seeing the opioid crisis up close in her previous pharma role, Dana wanted safer options and better tools. That curiosity turned into a mission: build vape hardware that treats consumers with the same respect as medical patients. One prototype led to another, then to patents, and finally to a company focused on what touches your oil and what ends up in your lungs. That purpose still guides every product decision.

4) What makes your brand stand out? From product quality to brand story—what sets you apart in the industry?

We start with safety and openness. We take part in the standards work that’s shaping the category, so partners aren’t left guessing. We also have real, defensible innovation. Our all‑glass designs are patented, so buyers know they’re building on genuine tech, not copies. And we’re builders at heart. We co-create with MSOs and craft extractors, tuning the feel and look of each piece to match the oil and the brand. Whether it’s a big run or a small run, we meet our customers where they are. Above all, we stand behind our technology.

5) What is unique about O2VAPE?

We’re a team that obsesses over materials and taste. We keep the oil path all glass, use ceramic for heat, and verify our work with third‑party labs. Then we test side by side with producers until the hit is clean and consistent. Finally, we finish it so it’s a true extension of our customers’ brand. Think endless customization options, custom mouthpieces, and packaging that looks like them. The payoff is hardware that keeps flavor intact and makes solventless shine.

6) What challenges have you faced as a cannabis brand or entrepreneur, and how did you overcome them?

From vape‑safety headlines to supply chain curveballs, trust in this industry and with consumers has to be earned. We answered by picking up the phone and sitting at the table where standards are written. As a woman and veteran founder in a technical space, Dana met the market with consistency and a better product. That resilience is baked into how O2VAPE operates.

7) What’s next for your company? Any new products, partnerships, or big goals on the horizon?

We’re expanding the all-glass platform, including the Glass Nano Pod and Traveler Extreme All-Glass Bucket, so fans of live rosin can enjoy pod and AIO convenience without compromising purity. On the B2B side, we’re deepening co‑development with MSOs and top extractors, from temperature and viscosity matching to color stories and branding options. We’ll continue to lean into standards work so that partners are ready for what’s next. Internationally, we’re currently in medical markets and exploring others, where safer hardware matters most. We have the same north star as we did on day one: safer hardware, cleaner flavor.