Tag Archives: conferences

From The Lab

Here Is What to Expect at the Upcoming Cannabis Quality Conference

This year’s Cannabis Quality Conference is being held alongside the long-running Food Safety Consortium, bringing cannabis quality professionals into the same room as food safety experts and creating an overlap between the two industries as they work through many of the same quality, testing, traceability, and safety challenges.

That overlap is particularly relevant as cannabis moves toward a more medical and federally regulated framework. The industry will need to upgrade its operations to meet higher standards, and food safety has spent decades developing many of the systems cannabis is now being asked to build.

The cannabis industry has largely operated without required GMP or cGMP certification, as most state regulatory models do not mandate it. Federal policy is now pointing toward greater oversight. In April, the U.S. Department of Justice rescheduled marijuana as a Schedule III drug, a change expected to bring increased FDA involvement in setting standards and providing regulatory oversight.

The conference takes place October 21–23 at the Crystal Gateway Marriott in Arlington, Virginia, alongside the 15th annual Food Safety Consortium, as the industry begins preparing for what greater federal oversight could mean for cannabis quality and manufacturing.

 

Building Quality Into the Manufacturing Process

Antoinette Duncan, CEO of Duncan Life Sciences, is the opening keynote speaker for this year’s Cannabis Quality Conference. Duncan has spent two decades working in quality systems across the pharmaceutical, medical device, and cannabis industries, including with MSOs such as Green Thumb Industries.

Her keynote, “Good Enough for Mom: Building a Culture of Quality in Cannabis Manufacturing,” focuses on helping employees see SOPs as part of their day-to-day work. The idea is to make the procedures second nature so employees can operate on autopilot, rather than treating SOPs as paperwork or as something the quality department checks after the fact.

That can be a challenge in cannabis, where many employees are coming into regulated manufacturing for the first time.

 

What’s on the Agenda

The Cannabis Quality track covers a lot of ground, with a strong lineup of industry experts covering quality systems, lab testing, certification, food-safety crossover, and safety science. Here’s a look at some of the sessions and the issues they’ll cover.

Two sessions look at quality management systems from different angles. Alex Hearding, founder of Red Wolf Risk, works with individual companies to identify their specific gaps and develop SOPs to address them, drawing on ISO 9001, GACP, and EU-GMP readiness concepts. Ron Potochar, of D.L. Newslow & Associates, takes a standards-based approach, outlining established standards such as GMP, HACCP, ISO 17025, and GLP, and showing how to apply them throughout a cannabis operation.

Lab testing dives into yeast and mold testing across six state cannabis markets. Graham Antoszewski, market data analyst for the Maryland Cannabis Administration, presents research showing that yeast and mold testing standards vary widely from state to state in action limits, testing protocols, and reporting practices. That raises questions about whether compliance results reflect actual contamination or inconsistent lab and regulatory practices.

His study benchmarks testing data from six state markets against a statistical model built on how microbial contamination naturally behaves. He finds that states with higher action limits tend to produce data that lines up with those natural patterns, while states with lower limits show signs of data censoring and other reporting artifacts. Overly strict thresholds can restrict cultivators and make the underlying test data harder to trust, undermining consumer protection.

New York’s laboratory oversight program gets its own session. Victoria Pretti, a research scientist and manager at the state’s Office of Cannabis Management, walks through how New York’s lab testing rules evolved as the state moved from medical cannabis in 2014 to adult-use legalization in 2021, and how the contaminants regulators worry about changed along the way. She covers how labs get permitted and renewed each year, how OCM inspects them, from record audits to multi-day on-site visits, and how the agency verifies a lab’s results back to the source, sometimes called “cradle-to-grave” traceability.

Darwin Millard, technical director at Cannabis Safety & Quality (CSQ), looks at certification and market access, including the certifications available to cannabis and hemp operators and what they can open up in markets like the EU. He covers the difference between process and product certifications, what operators should look for when evaluating certification bodies, and how certifications such as cGACP can help cannabinoid producers meet European market requirements. He also looks at dietary supplement certification and what it can mean for hemp-derived CBD products seeking access to major U.S. retailers.

Cannabinoids entering the food and supplement supply get their own panel, bringing together Vaughn Hartung, co-founder and CSO of FloraWorks, along with food-safety auditors and regulatory and quality leaders. The panel examines what it takes for a cannabinoid supplier to meet the same standards as any other food or dietary ingredient supplier. It also digs into whether existing GRAS and New Dietary Ingredient frameworks are enough to evaluate non-intoxicating cannabinoids, or whether more clarity or guidance is needed.

Nikki Sasher, M.S., M.B.A., PCQI, looks at air, an often-overlooked part of cultivation facilities. Her session covers how airborne particles and microorganisms move through grow spaces and how facility design, filtration, and monitoring can affect both plant health and compliance outcomes.

On the science and safety end, Shawna Vreeke, director of toxicology at True Terpenes, walks through how the company built the cannabis industry’s first in-house toxicology program and contributed to ASTM International’s safety standards for vape ingredients. More recently, the company brought in an independent inhalation toxicologist with FDA-regulated product experience to audit the program and stress-test the science behind how it evaluates ingredients.

Another session covers a biological potency assay from CannaMetrix. Chief scientific officer Kristofer Marsh presents a cell-based assay built on human endocannabinoid receptors that measures how cannabinoid and terpene compounds behave biologically, not just what a chemical composition test shows. He’ll walk through data on the assay’s specificity and reproducibility, and how it can be used in product development and strain selection.

Morgan Keefer, a senior laboratory accreditation professional specializing in cannabis testing compliance, quality management, and ISO/IEC 17025 standards, leads the Friday session “Breaking Silos for Cannabis, Learning from Food.” Food has struggled with disconnects between agencies like USDA, FDA, and CDC, the same disconnect cannabis faces with USDA, FDA, and DEA. Food addressed inconsistent lab testing accuracy through proficiency testing, a fix cannabis is now working through too. Worker safety improved in food over time, but Keefer notes it’s still a significant challenge in cannabis and hemp. The same recall and root-cause-analysis problems that show up in food are showing up in cannabis as well. The panel brings in perspectives from ASTM D37, CSQ, a compliance testing lab, a lab assessor, and a worker safety advocate.

Mary Lou Bosco, of AIM North America, looks at how a strong audit and compliance ecosystem, internal audits paired with independent third-party ones, helps cannabis operations catch gaps before regulators do and build trust with investors and consumers. She also looks at supplier management and how to hold suppliers to the same standards as the business itself. She sees audits as a way to strengthen the business rather than just satisfy regulators.

The Food Industry Has Been Working on This for Decades

The Food Safety Consortium brings decades of experience in risk management, corrective action, traceability, audits, and food-safety systems to the same event, making the crossover with Cannabis Quality valuable for both industries. Its program includes sessions on adaptive food-safety systems, FSMA traceability, root-cause analysis and CAPA, audit effectiveness, and the use of data and technology in food safety, along with training in areas such as FMEA and the FSPCA Food Traceability Rule.

Cannabis companies already have systems for cannabinoid potency, plant-derived contaminants, cultivation-to-manufacturing traceability, and rules that shift from state to state. What they don’t have is a food-safety regulatory framework built for a medically regulated world that complies with federal standards.

Food safety has spent decades working through many of the same issues cannabis is now facing. Having the two tracks together gives both industries a chance to see where they can learn from each other, where their systems can complement each other, and where they can work together.

Learn more about the Food Safety and Cannabis Quality Conference taking place in Washington, D.C this October.

Top PR Firms in Cannabis of 2017

By Aaron G. Biros, William Sumner
3 Comments

The end of the year is often a time for reflection when people look back at their accomplishments over the last year; and those in the cannabis industry are no different.

2017 was a year of monumental change for the cannabis industry. Riding high on a wave of electoral victories and changing public sentiment, more states than ever have legalized cannabis in some form or fashion and nations like Canada are headed down the path of full legalization.

Part of the thanks for this seismic shift in public policy and consciousness has to go to the countless women and men who have tirelessly campaigned for cannabis reform for years; but a sizable portion of that thanks must also go towards the unsung heroes of the cannabis industry: the cannabis PR firms.

Fighting on the front-lines of the war for public perception, cannabis PR firms have been essential in the reversing decades of Reefer Madness and, through constant branding and re-branding, have helped make the cannabis industry the billion dollar industry that it is today. While helping their clients achieve the branding and marketing they need, PR firms have also helped considerably in normalizing cannabis and bringing it into the mainstream lens.

So in reflection of this past year, and in thanks of those that made it happen, here’s a look at some of the top PR firms in the cannabis industry for 2017 in no particular order.

Evan Nison, Nison Co.

Evan Nison is the founder & chief executive officer of Nison Co. and Co-Founder of Whoopi & Maya. Nison Co. has over 1,800 active relationships with reporters and reviewers that cover cannabis. In 2017, the company grew to over 30 industry leading cannabis clients and 7 full time staff and 8 part time staff focusing exclusively on the cannabis industry.

Evan Nison, founder & chief executive officer of Nison Co.

Nison is the youngest member of the board of NORML, and sits on the Board of Directors of Students for Sensible Drug Policy. In 2016 he helped launch Whoopi & Maya, a women-centric medical cannabis company with actress Whoopi Goldberg and edible maker Maya Elisabeth and currently acts as its chief financial officer.

During the 2016 US Presidential Election, Evan pressed Hillary Clinton for her stance on marijuana legalization on Good Morning America during a live town hall event.

Evan has been mentioned in news sources such as the NY Times, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in the Ithaca Times, Home News Tribune, the Cannabist/Denver Post, and the Sun Times. He also received the 2011 NORML Student Activism Award and High Times Freedom Fighter Award for his advocacy.

Cannabis industry PR achievements worthy of note:

  • Co-founder of Whoopi & Maya
  • Executive Director of NORML NJ, in a state where cannabis could be on the path to legalization shortly.
  • Drug law reform efforts in Students for Sensible Drug Policy, NORML and others.

2017 PR achievements worthy of note:

  • Success with public companies across the cannabis space.
  • Over 1,200 published stories for cannabis clients in 2017
  • Grew to over 30 clients in cannabis, over 1,800 active relationships with reporters and reviewers that cover cannabis

Cynthia Salarizadeh, Salar Media Group

Cynthia Salarizadeh, founder and chief executive officer of Salar Media Group

With more than 15 years in public and media relations, Salarizadeh has made waves in her short time in the cannabis industry and has helped start multiple successful companies and organizations, such as Green Market Report and Industry Power Women.

As the founder and chief executive officer of Salar Media Group, Salarizadeh has worked with some of the top cannabis firms in the industry, including the likes of BiotrackTHC, CannaRegs, Inc., Cannabis Benchmarks, Humboldt’s Finest, MassRoots, Inc., Tikun Olam USA, ebbu, Julian Marley’s JuJu Royal, Frontera, Marijuana Investor Summit, Cannafundr, The Marijuana Show, Weed for Warriors Project, CannaMoms, Robert Hoban and 99 High Tide.

In 2017, Salarizadeh shook both the world of cannabis and fast food when Green Market Report published a study she wrote analyzing the fast food habits of cannabis users. The report became a viral sensation overnight, sent up shares in McDonald’s up by .58% (approximately $3.55) and became the topic of discussion in universities around the country and as well as McDonald’s headquarters. Stories for her clients have been mentioned on CNBC, Fox Business, Yahoo Finance, Entrepreneur, Forbes, Inc, Playboy and Fortune. 

Cannabis industry PR achievements worthy of note:

  • Launched and assisted in managing full scale event execution for the Marijuana Investor Summit 2014 – the first investor summits of its kind for the industry.
  • Launched Cannafundr 2014 (editor and chief of the news section and pr director – acquired by MJIC in 2015).
  • Co-founded Industry Power Women 2017.

2017 PR achievements worthy of note:

  • Managed the launch of Israel’s, and the world’s, original cannabis company Tikun Olam in the USA as the lifestyle brand Tikun.
  • Launched the first brand to be recognized in the media as “America’s Craft Cannabis” out of Humboldt – Humboldt’s Finest .
  • Responsible for one of the largest cannabis news stories of 2017, the McDonald’s-food habits of cannabis consumers campaign, raising their stock price and becoming a viral sensation.

Gaynell Rogers, Bond & Moroch

Twice a cancer survivor, Gaynell Rogers was first recruited into the cannabis industry by Harborside’s Steve DeAngelo in 2009. Since then, she has grown to become recognized as one of the leading voices in the cannabis industry.

As the director and developing partner of Bond & Moroch, Rogers works with veritable list of who’s who in the cannabis industry; including Hoban Law Group, one of the first national law firms to specialize in the cannabis industry.

Gaynell Rogers, director and developing partner of Bond & Moroch

Although Rogers is perhaps best known for securing the creation of the very first cannabis-related reality show, “Weed Wars” on the Discovery Channel, she has also been responsible for countless cover stories de-stigmatizing cannabis that have appeared on the pages of the New York Times, Washington Post, and more.

In 2017, Rogers helped make history when she worked with Hoban Law Group to create the first-ever national cannabis television commercial. Her clients also include the 420 Games, New West Summit, Power Plant Fitness and Harborside.

Cannabis industry PR achievements worthy of note:

  • First national publicist for Arcview Group, Harborside and Steve DeAngelo​.
  • Responsible for a number of major cannabis news stories in The NEw York Times and Washington Post.
  • Secured the creation of the very first cannabis-related reality show, “Weed Wars” on the Discovery Channel

2017 PR achievements worthy of note:

  • Made history with getting the first-ever national cannabis TV commercial on air with the Hoban Law Group.
  • Success of 2017 New West Summit and 420 Games

KCSA Strategic Communications

KCSA Strategic Communications, a fully-integrated communications agency specializing in public relations, investor relations, social media and marketing, has been working with clients in the cannabis space for more than five years, and has deep institutional knowledge as well as access to decision makers, investors, entrepreneurs and analysts who are writing the rules for this new marketplace.

Lewis Goldberg, managing partner at KSCA

As a result, in 2017 KCSA launched a dedicated KCSA-Cannabis website as well as launched “The Green Rush,”a weekly, 30-minute show dedicated to the business of cannabis. Hosts KCSA Managing Partner Lewis Goldberg and Managing Director Anne Donohoe speak with reporters, entrepreneurs, lawmakers, investment bankers, CEOs, and investors.

KCSA represents a dozen public and private cannabis companies, accounting for nearly $1B in market cap and $100M in annual sales across the entire supply chain in WA, NV, NJ, CA and CO. The company will also be moderating the “Cannabis and the Capital Markets” speakers series at the Cannabis World Congress & Business Expo events in 2018. Their mix of traditional PR and IR services has helped professionalize communications efforts of many cannabis business players and has helped move the industry forward in the financial sector considerably.

Cannabis Industry PR Achievements worthy of note:

  • IR Work with Terra Tech
  • Key clients also include: Kush Bottles, 4Front Ventures, Medicine Man Technologies and Golden Leaf Holdings
  • Their client base grew to span the entire supply chain, from growers, refiners and dispensaries, to ancillary product companies and consulting firms.

2017 PR achievements worthy of note:

  • Launched “The Green Rush” Podcast
  • Terra Tech’s marked success in expanding the cannabis segment of their business, accounting for 86% of total revenues in the third quarter of 2017.
  • They have helped their clients secure speaking slots at the major conferences and trade shows.

The Rosen Group

Established in 1984 and headquartered in New York City, The Rosen Group has been working in cannabis since the inception of adult-use in Colorado to bring cannabis messaging to the national stage, collaborating with mainstream and industry media outlets and working with brands to cement positioning as thought leaders.

Shawna McGregor, senior vice president, The Rosen Group

TRG partners with brands to expand into emerging markets while educating target audiences and conveying critical narratives. Cannabis clients include infused products producers such as Wana Brands and Next Frontier Biosciences, cultivators and dispensaries such as L’Eagle Services, industry associations such as Cannabis Business Alliance and professional services such as Urban-Gro.  

With strong roots in the cannabis, business, technology, agriculture, food & beverage and entrepreneurial sectors, TRG has a tremendous breadth of experience developing and implementing impactful communications plans, strategies and tactics. TRG clients receive customized, personal service and strategic initiatives specific to their goals and objectives via aggressive, 360-degree communications campaigns to maximize coverage.

Cannabis industry PR achievements worthy of note:

  • Senior Vice President Shawna Seldon McGregor, who founded the Denver office in 2012, was honored with The Cannabist Award for Best Firm in 2016.
  • TRG has helped to position Wana Brands co‐owner Nancy Whiteman as one of the foremost thought leaders in cannabis. Inc.’s May 2017 issue declared Nancy “The Queen of Legal Weed.”
  • TRG successfully positioned Urban-Gro in front of cannabis producers, potential investors, and industry and mainstream publications through strategic thought leadership, brand messaging and media outreach.

2017 PR achievements worthy of note:

  • TRG helped to position L’Eagle as a leading voice on sustainability for the cannabis industry through speaking engagements and in over 200 features and articles reaching an audience of over 200 million.
  • Since signing on with Next Frontier Biosciences in June 2017, TRG helped get coverage in more than 60 news outlets reaching an audience of over 193 million.
  • For the Cannabis Certification Council (CCC), TRG leveraged the 2nd annual Cannabis Sustainability Symposium to secure more than 40 media placements for the Symposium’s speakers, sponsors and attendees.

Jennifer Price, Potnt Agency 

Potnt Agency is a public relations and integrated marketing communications agency headquartered in San Francisco, California, with offices in Reno, Nevada and Charlotte, North Carolina. The firm has deep expertise in cannabis and hemp markets with extensive knowledge of cannabis history, products, science, innovations, politics, legal compliance and best business practices.
Jennifer Price, founder and lead communications strategist, Potnt

Potnt is led by Founder and Lead Communications Strategist, Jennifer Price, who has over 24 years of experience in public relations, product promotion and event marketing experience in consumer, tech, B2B and investor relations practices.

Potnt has represented many well-established brands across the cannabis space, including Strainz, a leading national cannabis brand management company, HelloMD, Golden Tarp Awards, New West Summit, CannMed, and Pure Analytics.
Cannabis industry PR achievements worthy of note:
  • Facilitated one of the first multi-page features on cannabis in Playboy Magazine, “The White-Collar Future of Weed” -this article included four of Potnt’s clients and was focused on a new generation of entrepreneurs aiming to revolutionize America’s cannabis industry.
  • Worked in partnership with HelloMD and Amanda Reiman, PhD, MSW, former lecturer in the School of Social Welfare at UC Berkeley, to promote a groundbreaking study on cannabis use as a substitute for opioid and non-opioid based pain medication
2017 PR achievements worthy of note:
  • Assisted in managing full scale event execution for the New West Summit 2017, the first conference to focus exclusively on the disruptive developments in technology, investment and media within the cannabis space.
  • Supporting successful branding campaigns including Strainz, a leading national cannabis brand management company, HelloMD, Golden Tarp Awards, New West Summit, CannMed, and Pure Analytics.

These are a handful of some of the most valuable public relations experts the cannabis industry has to offer. There are many more unsung heroes in the cannabis legalization movement that work tirelessly to improve the image of our industry and support businesses in need of exposure. Next time you see a cannabis public relations expert, give them a big thank you.