In order to remain open for business, cannabis companies need to act responsibly. Here’s a list of best practices for reference to make sure you are protecting your business, customers and employees.
With the current situation affecting the cannabis industry, companies of all sizes are trying to do more with less. Lower operational headcount and unpredictable production, along with a changing supply chain make automation a necessity.
The leading marketing analytics company announced in a press release today that they are unveiling their data source partners and expanding their data set considerably.
In this week’s Brand Marketing Byte, we’re putting a spotlight on PlugPlay, a three-year-old Los Angeles-based vaporizer company that capitalizes on an impressive social media strategy.
A disciplined approach to end-to-end security can protect products – from farm to processing facility to market – says Joshua Wall, who honed his skills in military special ops and high value target protection industries.
The impact of COVID-19 on cannabis retail sales in the United States has been mixed with an episode of surge buying followed by lower sales at the end of March. The cannabis industry’s status as an essential business makes a difference. Safety tips for dispensary operators are provided.
Last week, Ellice Ogle delivered a presentation on food safety culture for infused products manufacturers. A lot of questions were asked, but she was only able to answer a few of them. In this piece, Ellice addresses the unanswered questions and provides some advice for fostering a food safety culture in your cannabis facility.
In this week’s Brand Marketing Byte, we take a look at Mike Tyson’s brand, Tyson Ranch, which earned media attention recently in an unconventional way.
While the federal government has been considering legislation, such as SAFE Banking and the STATES Act, to create a more rational federal cannabis policy, neither of these bills are likely to pass any time soon given the current COVID-19 pandemic. At the end of the day, until Congress passes some form of federal cannabis legalization, these small businesses will remain plagued by the inability to receive financial assistance, as evinced by the Paycheck Protection Program.
It doesn’t matter if your cannabis business is a start-up in its infancy or a mature company with an established loyal customer following, creating attention-grabbing packaging is essential to your success. The packaging is the all-important and critical first impression.
