The leading marketing analytics company announced in a press release today that they are unveiling their data source partners and expanding their data set considerably.
In this week’s Brand Marketing Byte, we’re putting a spotlight on PlugPlay, a three-year-old Los Angeles-based vaporizer company that capitalizes on an impressive social media strategy.
A disciplined approach to end-to-end security can protect products – from farm to processing facility to market – says Joshua Wall, who honed his skills in military special ops and high value target protection industries.
The impact of COVID-19 on cannabis retail sales in the United States has been mixed with an episode of surge buying followed by lower sales at the end of March. The cannabis industry’s status as an essential business makes a difference. Safety tips for dispensary operators are provided.
Last week, Ellice Ogle delivered a presentation on food safety culture for infused products manufacturers. A lot of questions were asked, but she was only able to answer a few of them. In this piece, Ellice addresses the unanswered questions and provides some advice for fostering a food safety culture in your cannabis facility.
In this week’s Brand Marketing Byte, we take a look at Mike Tyson’s brand, Tyson Ranch, which earned media attention recently in an unconventional way.
While the federal government has been considering legislation, such as SAFE Banking and the STATES Act, to create a more rational federal cannabis policy, neither of these bills are likely to pass any time soon given the current COVID-19 pandemic. At the end of the day, until Congress passes some form of federal cannabis legalization, these small businesses will remain plagued by the inability to receive financial assistance, as evinced by the Paycheck Protection Program.
It doesn’t matter if your cannabis business is a start-up in its infancy or a mature company with an established loyal customer following, creating attention-grabbing packaging is essential to your success. The packaging is the all-important and critical first impression.
Cannabis Industry Journal is pleased to announce our partnership with Pioneer Intelligence on this new series of articles. This collaboration will give readers a taste of Pioneer Intelligence’s marketing analytics and provide data-led insights on consumer-facing cannabis brands.
The Center for Food Safety just released their new Hemp CBD Scorecard and Medterra, among others, received an ‘A’ letter grade. We sat down with Jay Hartenbach, CEO of Medterra, to find out what they are doing to get such high marks.
