In this op-ed, Dr. Roggen et al. propose a system for websites like Leafly that would allow its users to share revenue from their content and personal data, enabling a higher sense of trust, credibility and ultimately more value for every stakeholder involved. Using NFTs, they suggest consumers in the cannabis industry could generate a product and benefit from it too.
Imagine having the ability to see patients’ data based on real-time, daily, through something as convenient as a wearable device. In an industry plagued by a lack of research, this could be a solution for helping many researchers investigate the plant more.
In this op-ed, Johnson suggests cannabis industry infighting and stakeholders more concerned with profits over public health only hurts the greater cause. He thinks prohibition should be the enemy, not Delta 8.
On the road to nationwide legalization, cannabis and spirits share similar stories. But here’s the one step the cannabis industry should avoid copying, if it can.
In this op-ed, Makwana makes the case for putting environmental sustainability at top of mind for the sake of improving bottom lines in the years to come.
With New York, New Jersey and Virginia legalizing adult use cannabis recently, there are a lot of new market opportunities afoot on the East Coast. In this piece, Chistov analyzes how the market differentiates from the West.
In this op-ed, Maxim Mikheev argues that using biosynthesis to produce cannabinoids could be more environmentally sustainable than commercial scale cultivation.
There has been an explosion of interest in THCV recently, as well as a number of other uncommon cannabinoids. There will be big winners and losers in rare cannabinoid markets, but at the end of the day, the highest quality and lowest cost producers will capture most of these markets.
In this excerpt from his book, From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time, Ryan Douglas offers an interesting take on the vertically integrated cannabis business model. He argues vertical integration is not in the best interest of the consumer and that businesses should identify their strengths and seek to specialize in one aspect of the supply chain.
In this op-ed, Serge Chistov provides his take on the election outcomes, some political musings and what to expect from the Biden administration when it comes to federal cannabis reform.