Soapbox

User-Generated Data Brings Revenue: It’s Time for the Users to Get Some

By Dr. Markus Roggen, Amanda Assen, Dr. Tom Dupree
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In this op-ed, Dr. Roggen et al. propose a system for websites like Leafly that would allow its users to share revenue from their content and personal data, enabling a higher sense of trust, credibility and ultimately more value for every stakeholder involved. Using NFTs, they suggest consumers in the cannabis industry could generate a product and benefit from it too.

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Soapbox

Break Up Vertical Integration

By Ryan Douglas
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In this excerpt from his book, From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time, Ryan Douglas offers an interesting take on the vertically integrated cannabis business model. He argues vertical integration is not in the best interest of the consumer and that businesses should identify their strengths and seek to specialize in one aspect of the supply chain.

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