Investment Strategies for Entering the European Cannabis Market

By Niklas Kouparanis

As with any investment, VCs benefit from researching the company and market they are planning to invest in. In addition to making sure they have a thorough understanding of the business model and its value proposition, investors should also familiarize themselves with the company’s management team to make sure that they are knowledgeable and experienced in both running a company and the cannabis industry.

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