Direct marketing to consumers is lucrative, but at what cost? More companies are texting with their customers today more than ever – find out best practices below on how to avoid getting sued for texting.
Cannabis is proving to be an attractive target for consumer protection litigation. However, companies can head off lawsuits by thoroughly vetting their marketing strategies with experienced consumer protection lawyers before going to market.
An ERP solution with integrated CMS capabilities helps businesses strengthen supply chain management by seamlessly incorporating cannabis cultivation with day-to-day company operations to efficiently deliver seed to sale capabilities and meet marketplace demands.
As the world begins to say goodbye to 2019, what were the notable developments on the continent when it comes to cannabis?
Spoiler alert: it’s not pink packaging or adding 15 percent to the price tag. Women are the fastest-growing market in the cannabis industry. Learn how to reach them and keep them around.
Like marketing a Cabernet from the Napa Valley, cannabis companies will soon be able to take advantage of regional cannabis branding. Appellations benefit both cannabis cultivators and consumers. It allows small farmers to capture the value that consumers place on unique and local cannabis products.
In late November, the FDA issued 15 warning letters to CBD companies and published a fact sheet detailing their safety concerns for CBD products. The FDA says they cannot deem CBD to be generally recognized as safe and that they will not tolerate making unsubstantiated health claims, marketing to children, using CBD as an ingredient in foods and marketing it as a dietary supplement.
Using copyright law, a cannabis business can utilize an arsenal of tools to defend its brand against counterfeiting.
Due to traceability noncompliance, the Bureau of Cannabis Control suspended roughly 385 business licenses this week.
Using the right bottles and closures can help improve the safety of cannabis products.
