In this op-ed, Maxim Mikheev argues that using biosynthesis to produce cannabinoids could be more environmentally sustainable than commercial scale cultivation.
There has been an explosion of interest in THCV recently, as well as a number of other uncommon cannabinoids. There will be big winners and losers in rare cannabinoid markets, but at the end of the day, the highest quality and lowest cost producers will capture most of these markets.
In this excerpt from his book, From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time, Ryan Douglas offers an interesting take on the vertically integrated cannabis business model. He argues vertical integration is not in the best interest of the consumer and that businesses should identify their strengths and seek to specialize in one aspect of the supply chain.
In this op-ed, Serge Chistov provides his take on the election outcomes, some political musings and what to expect from the Biden administration when it comes to federal cannabis reform.
Michael Sassano, CEO of Somai Pharmaceuticals, discusses why Americans should be building cannabis companies in Europe, as well as challenges that may arise for American entrepreneurs looking to enter the EU market.
A Millennial PhD biochemist on Election Day momentum for cannabis and how you can make a difference by voting for cannabis research.
In this op-ed, Visco calls on the Pennsylvania Governor to create sensible reform, with social equity and bipartisanship in mind.
Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach.
Attorney General William Barr is accused of investigating the MedMen/PharmaCann merger based on his disdain for the cannabis industry. The implications of it could be far-reaching and long lasting.
I truly believe that as brands work to differentiate themselves in the space, leaving a lasting impression will be the catalyst for brands to thrive and grow in an increasingly competitive market while also directly impacting a customer’s lifetime value.