Branding for Cannabis Companies 101: Part 2

By Jennifer Whetzel

…the company. After doing a few simple calculations, we compared the Brand Value to the total Enterprise Value of each company to determine what we will call their Brand Contribution,…

…the company. After doing a few simple calculations, we compared the Brand Value to the total Enterprise Value of each company to determine what we will call their Brand Contribution,…

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The CalCannabis Appellations Project Is About to Spark a New Chapter in Place-Based Branding

By Amy Steinfeld, Jack Ucciferri

comments made during the October 23 Cannabis Advisory Committee Meeting. Business and Professions Code Section 26063(a). Based on comments made during the October 23 Cannabis Advisory Committee Meeting. https://swamiselect.com/mendocino-appellation-project/ https://www.sonomacountygazette.com/sonoma-county-news/cannabis-appellations-the-small-cannabis-farmers-elyon-cannabis….

comments made during the October 23 Cannabis Advisory Committee Meeting. Business and Professions Code Section 26063(a). Based on comments made during the October 23 Cannabis Advisory Committee Meeting. https://swamiselect.com/mendocino-appellation-project/ https://www.sonomacountygazette.com/sonoma-county-news/cannabis-appellations-the-small-cannabis-farmers-elyon-cannabis….

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