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As the high-end cannabis market continues to grow, dispensary owners and product manufactures alike seek to fill the growing niche for high-end, luxury cannabis products.

When it comes to concentrates, many people are looking to rosin to fill this luxury niche. But not all rosin is the same, and poorly processed rosin can range from a dark almost burnt tasting sap, to something that’s almost bright orange in color. A poor rosin experience can leave a bad taste in a consumer’s mouth, and discourage them from trying more in the future.

For dispensary operators looking to expand their luxury concentrates, skip the hair-straightener rosin and look for SFO. When it comes to concentrates, nothing is more luxurious than solventless flower oil (or SFO). Like most luxury items, SFO comes at a higher price point than the average gram of oil. But for those in the know, the price is well worth it.

What is so great about SFO?

Clean: Most concentrates are made using dangerous chemical solvents like butane or propane. This can leave behind toxic heavy metals. SFO is solventless. It is made using a modified Rosin process, which uses only low heat and pressure in the extraction process.

Made From Flowers: Safety is one huge bonus of the method, and I always suggest that patients and recreational users alike avoid concentrates made with solvents. But SFO is also special in that it is made directly from the flowers of the cannabis rather than the trim, hash, or kief, and the process preserves the flowers’ natural terpenes.

Feels Better: Terpenes are the compounds in cannabis that give it its smell and taste. Each strain has a unique smell and taste because of it’s terpenes. They also affect the feel of the strain. If you love the way sour diesel tastes and feels, but hate lemon haze, it’s probably because of the terpenes in each.

Terpenes can also modify the effects of THC, lessening some of its negative side effects like accelerated heart-rate, paranoia, dry mouth and mental confusion.

In most extraction processes, most of the flower’s natural terpenes are destroyed. If you have ever excitedly bought a concentrate of your favorite strain only to find that it doesn’t taste or feel like the flower, it is likely because the terpenes weren’t retained.

Smells and Tastes Amazing: SFO has unprecedented natural terpene retention. This means it tastes incredible and feels like the flower it was made from.

Pressed at Low Temperatures: It’s important to note that not all Rosin is SFO. SFO is made using lower temperatures than the hair straightener and t-shirt press rosin that has flooded the market. High temperatures burn off the terpenes that make SFO so delicious. So, if you are making a purchase for your dispensary and you want a concentrate that will really knock your customer’s socks off, make sure the rosin is pressed at low temperatures and made from flower, not hash or kief.

Best Terpene Retention: When checking terpene analytics, beware of concentrates that have terpenes added back in. While we can isolate the terpenes we know about, we have only researched a subset of the terpenes in the cannabis plant. If we want to recreate the effect of a particular strain, we need to know all the compounds in it or the recipe won’t be right. Rosin with terpenes added back in tends to taste artificial and take on a brighter orange hue.

The most effective way of getting complex flavors and effects like those in the flower, is to preserve the compounds as they are in nature. That is exactly what SFO does.

If you are looking for that luxurious concentrate, SFO is bound to be a crowd pleaser with its potent, pleasant effects and clean, fragrant taste. Like many luxury items it is also rare, so finding a good supplier can be tricky.

For a great tasting SFO in CA, try out Fleurish Farm’s line of SFO. These Sonoma County rosin makers have perfected the art of terpene retention. Each flavorful option has a unique and complex aroma. And their terpene percentages are some of the highest around ranging from 3-9%.

Oregon was the second state to legalize medical marijuana in 1998 behind California that introduced legislation measures two years earlier in 1996. In the past two decades, Oregon has grown its medical market, treating more patients and producing exponentially more cannabis. Since October 1^st of 2015, Oregon’s recreational sales have been made legal, creating potential opportunities for dispensaries to target this emerging market.

In that first week of recreational sales alone, dispensaries in Oregon made over $11 million in revenue. That figure is more than double what Colorado made in its first week and significantly larger than Washington’s figures posted.

puregreenpdx — The exterior storefront of PureGreen in Northeast Portland, Oregon

Matt Walstatter, president and founder of PureGreen, a dispensary located in Northeast Portland, Oregon, says that while recreational customers are limited to seven grams of flower per day (no concentrates or edibles yet), they have noticed an uptick in sales of certain strains.

“Up until October 1^st of this year, our sales percentages have been very consistent with about 66% to 72% flower sales since we opened and around 20% concentrates and 10% edibles, with the remainder consisting of topicals and non-medicated products,” says Walstatter. “Now we have an influx of a new type of customer so we do around 80% of sales in flower since the introduction of recreational sales on October 1^st.”

When analyzing the top-selling strains, Walstatter’s figures show an inclination of customers and patients to prefer high-THC strains when buying flower. Girl Scout Cookies, a very high THC, low CBD strain, consistently sells the most at over 2000 grams per month. “People that smoke flower generally want high-THC strains, while people that seek CBD overwhelmingly do not smoke as much and prefer ingesting edibles, tinctures, capsules or other products with low THC content,” adds Walstatter.

puregreen lobby — The lobby at PureGreen

PureGreen keeps a select few high-CBD strains on their shelves, including Cannatonic, which is known for its approximate 1:1 ratio of THC to CBD. “Out of twenty five strains on my shelves, I usually keep two or three high-CBD strains because they have their niche, even if they are less sought after, it is certainly worthwhile to carry them,” says Walstatter.

“Because Oregon has such a well established cannabis culture with less novice customers than other markets, our more popular strains are consistent over multiple months so we built a brand around knowledge and education,” Walstatter says. “Our budtenders usually come from a background involving the plant whether they were involved in cultivation, trimming or processing, and then they go through extensive training to be able to recommend certain strains for different ailments or preferences.”

Walstatter offered some tips for dispensary owners and employees at the Las Vegas Marijuana Business Conference in November where he sat on a panel with other industry experts called What Patients and Consumers Want: Strain Trends, Product Mix & CBD vs. THC. “Understanding your customer’s needs and their buying habits plus properly managing your inventory is the key to success,” says Walstatter. “We have a couple of exclusive growers that went through an extensive review process, they tend to rotate through different strains while we have some grower-specialists that grow only one strain very consistently.”

Walstatter prides himself in his team’s exceptional customer service. “People do business with people they know, like and trust, so authenticity is very important to us,” he adds. “Over delivering on value in the form of knowledge, expertise and service is crucial to growing your brand and business.” Having a high quality product mix, knowledgeable staff and inviting atmosphere are a few of the ingredients to running a successful dispensary.

“It can take up to six months or longer to bring a new strain from seed to sale, so if it is a popular strain, it is very important to have a backup grower,” Walstatter adds. He likens his dispensary to a farm-to-table restaurant where the menu is constantly changing: “This time of year, there are some greenhouse and outdoor crops that do well on the shelves but strains can go in and out of season.”

While edibles and concentrates are not yet available for recreational sales, state regulators are closely monitoring other state’s rules and progress to map out a timeline for their introduction. This would effectively create another new emerging market, opening up potential opportunities for dispensaries in Oregon to diversify.

Tag Archives: thc

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