There’s More to Sustainable Packaging than Meets the Eye

By Balaji Jayaseelan
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Working with packaging suppliers and design partners who understand the cannabis market and have sustainability expertise is key to a brand’s success. A holistic approach that considers consumer insights, design functionality, aesthetics, manufacturability, regulatory requirements and sustainability results in packaging solutions that grow sales and build brand loyalty.

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A Cannabis Brand’s Visual Identity: To Illustrate or Not

By Nate Azark
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When creating your cannabis brand’s visual identity, choosing the right design style is vital. The development process includes creating a brand ethos, understanding your customer, defining a brand personality, budget and time considerations and choosing a designer. While illustration can certainly take your cannabis brand’s visual identity to the next level, there are a number of factors to consider when developing your strategy.

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Leaders in Cannabis Formulations: Part 4

By Aaron Green
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In this series of articles, Aaron Green sits down and interviews industry scientists and executives leading cannabis formulation companies. In Part 4, Green chats with Austin Stevenson, chief innovation officer at Vertosa, a cannabis infused ingredients company, to learn more about their solution and challenges in cannabis beverage testing.

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