Whether you are looking at implementing focus groups, surveys, interviews, product testing or other methods, there are a number of market research tools at your disposal.
Whichever terpene profile, strain, extraction technique or device category is on a customer’s mind, it’s critical for brands and budtenders to help guide consumers to their individual best-fit cannabis vape experience.
By adding an extra element to their pre-rolls, brands can stand out in a crowded market by diversifying their offerings and using infusions to increase potency and profits.
In this interview, Pam Chmiel sits down with Lance Anderson, a partner at Dickinson Wright, to discuss how businesses could benefit from working with academia, “technology transfer” agreements and the world of university research and development in cannabis.
Ahead of the Seed to Sale Safety Workshop at the CQC this October, Joel Chappelle shares his thoughts on the importance of promoting consumer safety through industry education and collaboration in developing uniform safety standards.
Check out sessions from the 2023 Cannabis Supply Chain Virtual Conference like: Cannabis Packaging Solutions: Navigating Regulations, Quality & Environmental Impact; Automation Unleashed: Revolutionizing the Cannabis Industry Value Chain; and Optimizing Your Cash Handling through Automation, Analytics & Reporting.
Hop Latent Viroid (HLVd) threatens cannabis crops and results in reduced yield, quality and profit. However, the lack of education and research about this pathogen poses a bigger threat to the cannabis community. To safeguard the productivity and quality of cannabis crops we must learn accurate and timely pathogen identification along with proactive disease management practices.
The solventless products category is exploding in the cannabis market. See how they are produced and where innovation is leading to a meteoric rise in the industry.
New research suggests that cannabis products are well-situated to become luxury goods. To accomplish this, new approaches to cultivar branding are needed. Recently, a white paper applied state-of-the-art sensory science to develop a novel tool for objective characterization of aroma profiles in cannabis flower to facilitate new branding strategies.
Beyond a billboard and a brand voice, packaging is a keeper of the quality, consistency and potency your customer deserves. In the cannabis realm this is just the beginning of utilizing packaging for brand identity and loyalty.
