In this piece, the folks at Goodwin put together a comprehensive guide to the most recent consumer class action law suits involving CBD products and what makes them so important for the industry moving forward.
In this series of articles, Aaron Green interviews a number of industry executives leading manufacturing and extraction companies. In Part 2, Green sits down with Matthew Elmes, director of new product development at Cannacraft to learn about product development and some of the challenges in the industry.
Achieving USDA organic certification is a challenging process, but well worth the hard work.
I truly believe that as brands work to differentiate themselves in the space, leaving a lasting impression will be the catalyst for brands to thrive and grow in an increasingly competitive market while also directly impacting a customer’s lifetime value.
In this series of articles, Aaron Green sits down and interviews a number of industry executives leading manufacturing and extraction companies. In Part 1, Green sits down with George Sadler, president and co-founder of House of Platinum to hear about product development, manufacturing and how his business is growing.
The two companies announced this week that they are entering a business development partnership to provide in-house potency testing solutions for cannabis companies looking to expand their R&D testing.
In this week’s Brand Marketing Byte, we take a look at Pioneer Intelligence’s hottest U.S. (non-retail) cannabis brands for the month of July. Using their large data set and gauging metrics within social media, earned media attention and more, these are the companies that are getting the most out of their marketing.
The cannabis research and education organization announced this week that they have added a new feature that allows users to browse through more than 1,500 cannabis products available in the United States.
Brand identity in the cannabis industry is extremely important for business development. Using some innovative packaging design can help you reach your target market effectively.
The series begins September 8 and runs through December 22. Registration is now open.
