This article details the digital advertising options currently available to legal cannabis and CBD businesses, and provides an overview of the broadly applicable best practices for compliance and approval across all states and platforms. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The event was originally planned to take place October 21-23 in Schaumburg, Illinois. It is now being converted to a series of webinars that will take place every Tuesday over the course of eight weeks.
By understanding where the challenges and opportunities lie, cannabis businesses can thrive. Using sound marketing, PR and e-commerce tactics can be the key to weathering the storm.
In this week’s Brand Marketing Byte, we’re highlighting Chalice Farms and how they overcame a difficult 2019 to rebound in 2020 with a few new initiatives and some earned media attention.
As drama continues to swirl around Brexit, two islands off the coast of the British mainland are investing in cannabis as an economic development strategy.
The HEROES Act, the newest COVID-19 relief legislation making its way through Congress, includes an exciting new addition: the SAFE Banking Act, which would ensure access to financial services for cannabis businesses. If passed, this piece of legislation would provide a major breakthrough for the cannabis industry, allowing companies to do business with banks.
Pioneer Intelligence has released a list of the top 25 hottest U.S. edibles brands for the month of April. Using their large data set and gauging metrics within social media, earned media attention and more, these are the companies that are getting the most out of their marketing.
Perry Johnson Registrars Food Safety, Inc. is now officially the first certification body to be granted accreditation for cannabis certifications in the United States by ANAB.
Like many other sectors, the cannabis market should still expect to lose revenue due to factors like store closures, disrupted supply chains and restricted transport. However, it’s not all doom and gloom when looking at the CBD and medical cannabis markets in more detail.
A 1.5-hectare greenhouse in Langholm on the border between England and Scotland will be the first cannabis farm in the country. Is this a sign that cannabis reform is on the horizon for the British Isles?
