The next big marketing frontier for cannabis brands is professional sports sponsorships. Obstacles remain that are unique to the highly regulated cannabis market that, paired with the already legality-heavy proposition of sponsorship deals, mean a long road ahead.
The CQC is a business-to-business conference and expo where cannabis industry leaders and stakeholders meet to build the future of the cannabis marketplace. Taking place in a pivotal year for the cannabis industry and in a location surrounded by new market opportunities, the CQC will deliver hands-on education, networking and business discussions.
Companies are betting big on the beverage sector. Estimates clock the beverage category at about $1 billion in just a few years. While that’s still a small piece of the pie, it’s one of the fastest growing segments.
The 2022 Cannabis Cultivation Virtual Conference. Check out presentations from the program including: Moving Forward in Craft Cannabis; Beyond Terpenes: What Else Is There and Why Should You Care?; Applying Integrated Pest Management to Cannabis Cultivation; and Characterizing Nuisance Biofilms with NGS to Adopt Better Water Treatment Program
Working with packaging suppliers and design partners who understand the cannabis market and have sustainability expertise is key to a brand’s success. A holistic approach that considers consumer insights, design functionality, aesthetics, manufacturability, regulatory requirements and sustainability results in packaging solutions that grow sales and build brand loyalty.
We have just begun to scratch the surface of the potential of terpenes in cannabis. With the right alignment across the industry and a stronger focus on genetics in breeding, we will see the rise of completely unique cannabis varieties.
For the 2022 awards process, the Emerald Cup is leaning on SC Labs and Napro Research, using their PhytoFacts® classification system to assess and classify different types of cannabis based on terpenes, flavor and effects.
The Cannabis Quality Conference & Expo, hosted by Cannabis Industry Journal will take place October 17-19, 2022 in Parsippany, New Jersey.
The cannabis industry has a wealth of creative talent. With the market beginning to tear away from flower and towards novel and innovative drug delivery mechanisms, like vaporizers, nano emulsions, inhalers and other products, now is the time for the market to invest in this talent and follow the demand and the money.
The 2022 Infused Products Virtual Conference program. Check out sessions from the event like: cGMP Certification: What it is, Can you get it, and What does it take; From Idea to Product: How to Launch an Edible; Food Safety for Infused Edibles; and Why Are Infuser Licenses Tricky?
