![](https://cannabisindustryjournal.com/wp-content/uploads/2019/08/CIJ-Cannabis-Packaging-Hero-Image-80x71.png)
![](https://cannabisindustryjournal.com/wp-content/uploads/2019/08/CIJ-Cannabis-Packaging-Hero-Image.png)
Working with packaging suppliers and design partners who understand the cannabis market and have sustainability expertise is key to a brand’s success. A holistic approach that considers consumer insights, design functionality, aesthetics, manufacturability, regulatory requirements and sustainability results in packaging solutions that grow sales and build brand loyalty.