Sheri Tarr of 68 Partners explains why packaging, marketing claims, and sales messaging deserve as much compliance attention as testing and manufacturing.
Wine, packaged goods and tobacco have spent decades studying consumer behavior. Here’s how cannabis operators can take a deeper look at why customers buy, whether they return to the same products and how their purchasing habits change over time.
CEO Micah Anderson discusses the economics of cannabis cultivation, lessons from New York, and preparing for interstate and international commerce.
For years, much of the conversation around cannabis quality has focused on what goes into the product: potency, pesticides, solvents, microbial contamination, terpene profiles, and certificates of analysis. That scrutiny is necessary, but it stops one step too soon. Cannabis is burned in a pipe, heated inside a vaporizer cartridge, exposed to a high-temperature surface…
Cannabis brands often approve a cartridge sample and then place a production order based solely on the product description. That shortcut leaves the filling partner, packaging team, and vape supplier to resolve important details after the purchase order has been submitted. A “controlled specification packet” must include formulation, critical dimensions, closure process, materials, lot records, and change rules, all decided on before the production clock starts.
After years of uncertainty, cannabis companies are looking toward a new future.
Betty’s Eddies reveals a new twist on gummies
The national trend is down. Your market may disagree.
Tips from Green Rush Packaging
Custom Cones USA releases the latest consumer data
