In this week’s Brand Marketing Byte, we take a look at Pioneer Intelligence’s hottest U.S. (non-retail) cannabis brands for the month of July. Using their large data set and gauging metrics within social media, earned media attention and more, these are the companies that are getting the most out of their marketing.
In this op-ed, Silverberg and Chambers argue that tax revenue from legalized cannabis could help a lot of states with their budget problems, while also creating jobs and stimulating the economy.
Brand identity in the cannabis industry is extremely important for business development. Using some innovative packaging design can help you reach your target market effectively.
The series begins September 8 and runs through December 22. Registration is now open.
Up to 8 million people in the UK use CBD. As acceptance and demand continues to increase, so does the case for an independent UK industry and finally overcoming regulatory roadblocks.
European standards (so far) for hemp cultivation are developing along regional standards of 0.2% – but will this change as the industry normalizes and U.S. exports enter the picture?
2020 has been a bit of a rollercoaster for the cannabis industry. Despite a lot of upheaval and changes, the market has seen significant developments across the United States.
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
Prachi, a researcher of industrial and organizational psychology, dives into the influence of cannabis testing on job seekers’ level of attraction towards the organization.
The COVID-19 virus has impacted just about every business sector on a global scale, and cannabis companies—regardless of their status as essential businesses—were not exempted from this reality. It is the responsibility of every cannabis business to protect its customers amid this pandemic and ensure their employees do not face unemployment due to poor preparation and foresight as a result of their business failing.
