Leaders in Cannabis Formulations: Part 5

By Aaron Green
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In this series of articles, Aaron Green sits down and interviews industry scientists and executives leading cannabis formulation companies. In Part 5, Green chats with Katherine Knowlton, founder of Happy Chance, a cannabis infused products company, and Kalon Baird, co-founder and CTO of Splash Nano, a cannabis infused products ingredients company to learn more about their products and business partnership.

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A Conversation with the Founders of Veda Scientific: Part One

By Aaron G. Biros
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Veda Scientific, a new cannabis testing lab based in Santa Barbara County, is working on some very cutting-edge research beyond the usual regulatory compliance testing. In this piece, we sit down with co-founders Leo Welder and Aldwin Anterola, PhD, to learn about appellations, varietals, their foray into studying volatile compounds found in cannabis, their innovative R&D work and how they plan on bringing new and exciting ideas to the world of cannabis.

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A Cannabis Brand’s Visual Identity: To Illustrate or Not

By Nate Azark
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When creating your cannabis brand’s visual identity, choosing the right design style is vital. The development process includes creating a brand ethos, understanding your customer, defining a brand personality, budget and time considerations and choosing a designer. While illustration can certainly take your cannabis brand’s visual identity to the next level, there are a number of factors to consider when developing your strategy.

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