European standards (so far) for hemp cultivation are developing along regional standards of 0.2% – but will this change as the industry normalizes and U.S. exports enter the picture?
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The COVID-19 virus has impacted just about every business sector on a global scale, and cannabis companies—regardless of their status as essential businesses—were not exempted from this reality. It is the responsibility of every cannabis business to protect its customers amid this pandemic and ensure their employees do not face unemployment due to poor preparation and foresight as a result of their business failing.
With so many lessons learned about the way the cannabis and communications industries operate together, here are just a few key takeaways that have shaped our approach and operations in the marketplace.
Investing in employee training seems like an obvious way to keep your business on track. However, there are some not-so-obvious reasons why it is so important. You can have the best product in the world, but if you can’t sell it, you still have it.
Our country has had an unfortunate historical relationship with a plant that has the potential to ease suffering safely and bring about some much-needed economic stimulation. It’s high time we fix the mistakes of our past and create a kinder and more inclusive future.
Pot Mates was prepared to launch as a new cannabis delivery service in the Portland, Oregon market, but then the coronavirus pandemic hit. In this story, we’ll explore the new delivery market, how Pot Mates came to be, where they’re going and what starting a new cannabis business during a global pandemic looks like.
From authentication to tagging and tracing: In this piece, Shearman takes a look at all of the innovative ways growers are elevating cannabis products to luxury status.
In this week’s Brand Marketing Byte, we take a look at Florida-based GrowHealthy and their quick expansion to dominate the market in the Sunshine State.
This article details the digital advertising options currently available to legal cannabis and CBD businesses, and provides an overview of the broadly applicable best practices for compliance and approval across all states and platforms. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
